5 tips for selling products and services online
If we are not on the Internet, we do not exist. Consumers have become accustomed to shopping in different channels, the vast majority online, following the pandemic.
We know we need to operate on the Internet, and so do our competitors. That's why we need to stand out from the crowd and make sure our customers feel comfortable buying from us. And once they've done so, they'll come back for more.
Here are 5 tips to reduce churn and help make them want to repeat their shopping experience with us again and again:
1. Make sure your sales are omni-channel
The evolution of device usage has created omni-channel consumers. The omni-channel experience is the simultaneous use of different channels, whether online or offline.
Thus, a customer can start their purchase on the mobile app, continue to browse in depth on the web from the computer and finish the purchase on the phone to pick it up at a store in person. That's why it's so important that a customer who starts on one of your sales channels can continue and finish the purchase on any other.
Customers expect that what they add to their mobile shopping basket will also appear on the website. That's why B2B Safe identifies all negotiations with your user and the seller, so you can continue the negotiation from all your devices. One option, for example, is that it is saved in a shopping cart linked to your user and loaded in any type of application, and can even be accessed by an employee of your company to close the deal.
2. Customers need to find what they need quickly and easily.
The online consumer expects to find what they need without having to spend a lot of time searching for it.
77% of customers believe that a poor shopping experience detracts from their quality of life, causing them to turn away from a portal that does not meet their needs. In this respect, it is important that search engines work like B2B Safe's, which help customers search for what they need either by category or by keyword.
Moreover, it is important that businesses provide all the necessary information about their products and services so that search engines can exploit their full potential and display exceptionally fast results.
3. Offer discounts and promotions
98% of customers consider price to be the most influential factor in choosing one product over another. If the competitive advantage of your product or service is not price, you can play with promotions and discounts to tempt customers. If your product is seasonal, you can apply promotions in times of low demand. Also, take advantage of special dates to give discounts or even provide discount vouchers for future purchases.
In B2B Safe you can apply discounts to your products and services in general and negotiate them in particular.
4. Personalise the shopping experience
56% of online shoppers say they are very likely to buy again from an online shop that offers a personalised shopping experience. In addition to browser cookies, it is interesting that the online channel in which we sell our services or products is able to propose what most closely resembles what they need according to their searches.
On the other hand, through the information we have about our consumers, we can propose personalised offers, as we found in B2B Safe.
5. Use channels that are completely secure for you and your customers.
As online commerce increases, so does the possibility of fraud. While 86% of financial loss from online fraud is typically less than €400, the simple fact of suffering fraud in the purchase of any service or product is a traumatic relationship between the customer and the online purchase. That is why we must ensure that our channels are safe for our customers and for us.
B2B Safe is the Marketplace that uses security features such as biometric authentication and blockchain to protect buyers and sellers from fraud.
Using the right platform is key
Today, ensuring a good and secure buying experience is easy thanks to B2B Safe, the Marketplace with all suppliers verified by Crédito y Caución, with credit purchase as in your usual transactions and no commissions.